Principle 03 · Proximity
Be early, not loud.
Volume at the moment of decision competes with everyone. Presence before it competes with almost no one.
Why
By the time a homeowner is comparing agents, the field is set. Position is won in the quiet period, before anyone else is competing for attention.
In the field
Two agents were shortlisted for the same house. One had been visible in the street for two years. The other arrived with a better proposal and lost on a fee he never got to defend.